Case study · Blankenberge

A higher nightly rate for a character home in Blankenberge

The owner was self-managing in Blankenberge and stuck at about 48% occupancy. After Casiola Belgium took over pricing, channels and guest communication, occupancy sits at 76% — same property, no extra investment.

This is a sample story. The structure and sections are final, the numbers are illustrative and will be replaced by a real case.

  • Character home, 3 bedrooms
  • 3 bedrooms
  • 6 guests
  • Blankenberge
Blankenberge

What changed in numbers?

MetricBeforeAfterChange
Occupancy48%76%+28 pp
Average nightly rate€185€207+12%
Annual revenue€32.375€57.339+77%
Guest rating4,44,8+0,4

What was the problem?

One channel, flat rates all year and slow replies to guest questions. Outside summer the calendar in Blankenberge stayed empty, and cleaning plus key handovers ate every weekend.

What did we change?

Full onboarding in two weeks: professional photography and a rewritten listing, distribution across Airbnb, Booking.com, Vrbo and our own direct channel, dynamic pricing per season and weekday, guest replies within the hour, and a fixed local cleaning and linen team checking the property after every stay.

What was the result?

Occupancy from 48% to 76%, average nightly rate from €185 to €207, and an average guest rating of 4.8. The owner gets one transparent report and one payout each month.

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