Case study · Middelkerke
A higher nightly rate for a character home in Middelkerke
The owner was self-managing in Middelkerke and stuck at about 44% occupancy. After Casiola Belgium took over pricing, channels and guest communication, occupancy sits at 72% — same property, no extra investment.
This is a sample story. The structure and sections are final, the numbers are illustrative and will be replaced by a real case.
- Character home, 3 bedrooms
- 3 bedrooms
- 6 guests
- Middelkerke
What changed in numbers?
| Metric | Before | After | Change |
|---|---|---|---|
| Occupancy | 44% | 72% | +28 pp |
| Average nightly rate | €175 | €196 | +12% |
| Annual revenue | €28.175 | €51.548 | +83% |
| Guest rating | 4,4 | 4,8 | +0,4 |
What was the problem?
One channel, flat rates all year and slow replies to guest questions. Outside summer the calendar in Middelkerke stayed empty, and cleaning plus key handovers ate every weekend.
What did we change?
Full onboarding in two weeks: professional photography and a rewritten listing, distribution across Airbnb, Booking.com, Vrbo and our own direct channel, dynamic pricing per season and weekday, guest replies within the hour, and a fixed local cleaning and linen team checking the property after every stay.
What was the result?
Occupancy from 44% to 72%, average nightly rate from €175 to €196, and an average guest rating of 4.8. The owner gets one transparent report and one payout each month.
Frequently asked questions about these numbers
- It depends on location, capacity and finish. This example shows realistic growth without renovating: from low occupancy to a full calendar at a higher average nightly rate. Ask for a tailored calculation through the revenue calculator.
- €99 per month per property (incl. VAT) plus 15% of the gross rental income of every reservation. Cancel anytime, no notice period.
- About two weeks from intake to first publication: photography, listing, pricing, channels and the local team are ready by then.
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